You Need to Build for the OS, Not Your Brand

You need to build for the OS, not your brand.

I wanted to make a few notes to those developers who want their apps to have the same brand-overpowering ‘custom’ experience across operating systems. First, you’re creating an experience for a specific operating system. Each OS has their own specific, special interaction model. For example, all three mobile OSes implement the ability to go back in an application, but they each do it differently.…

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