You Need to Build for the OS, Not Your Brand

You need to build for the OS, not your brand. I wanted to make a few notes to those developers who want their apps to have the same brand-overpowering ‘custom’ experience across operating systems. First, you’re creating an experience for a specific operating system. Each OS has their own specific, special interaction model. For example, […]

You Need to Build for the OS, Not Your Brand

I wanted to make a few notes to those developers who want their apps to have the same brand-overpowering ‘custom’ experience across operating systems. First, you’re creating an experience for a specific operating system. Each OS has their own specific, special interaction model. For example, all three mobile OSes implement the ability to go back […]

User Expectations Regarding Files & Mobile Applications

There has been a fast foray by most business software companies into ultra-mobile computing. Microsoft is finally starting to catch up on non-Windows Phone devices with Office for Android. I say that they’re only starting because I met a critical flaw in their own application. Mobile software has taught users—myself included—that you only need to […]