You Need to Build for the OS, Not Your Brand

You need to build for the OS, not your brand. I wanted to make a few notes to those developers who want their apps to have the same brand-overpowering ‘custom’ experience across operating systems. First, you’re creating an experience for a specific operating system. Each OS has their own specific, special interaction model. For example, […]

You Need to Build for the OS, Not Your Brand

I wanted to make a few notes to those developers who want their apps to have the same brand-overpowering ‘custom’ experience across operating systems. First, you’re creating an experience for a specific operating system. Each OS has their own specific, special interaction model. For example, all three mobile OSes implement the ability to go back […]