You Need to Build for the OS, Not Your Brand

You need to build for the OS, not your brand. I wanted to make a few notes to those developers who want their apps to have the same brand-overpowering ‘custom’ experience across operating systems. First, you’re creating an experience for a specific operating system. Each OS has their own specific, special interaction model. For example,… Continue reading You Need to Build for the OS, Not Your Brand

You Need to Build for the OS, Not Your Brand

I wanted to make a few notes to those developers who want their apps to have the same brand-overpowering ‘custom’ experience across operating systems. First, you’re creating an experience for a specific operating system. Each OS has their own specific, special interaction model. For example, all three mobile OSes implement the ability to go back… Continue reading You Need to Build for the OS, Not Your Brand

User Expectations Regarding Files & Mobile Applications

There has been a fast foray by most business software companies into ultra-mobile computing. Microsoft is finally starting to catch up on non-Windows Phone devices with Office for Android. I say that they’re only starting because I met a critical flaw in their own application. Mobile software has taught users—myself included—that you only need to… Continue reading User Expectations Regarding Files & Mobile Applications